4 B2B Social Media & SEO Blunders to Avoid
There are some things that you can’t take back: including what you release on the Internet. With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better). [Read full story at Top Rank Blog]
Content Marketing Key to B2B Sales Funnel
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts. [Read full story at eMarketer]
B2B Marketers Moving Toward Online Content Strategies
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. [Read full story at MarketingProfs]
